Dan Rowden

Dan Rowden
  • English
  • 34 yrs
  • Mauritius

My projects


Better Twitter analytics. ilo focusses on surfacing engagement and follower metrics.

ilo.so ›

(acquired 2021)

A data and analytics platform for tracking social and sales data from across the web.

tolta.co ›


A commenting and community platform for Ghost blogs, built on top of memberships.

cove.chat ›


My SaaS product that makes selling and managing magazine subscriptions easy, powering $1.8m in sales so far.

subsail.com ›


Magpile is a huge user-managed reference to more than 20,000 magazines and issues.

magpile.com ›

Mag Heroes

My podcast in which I talk to magazine makers. Four seasons since 2013.

magheroes.net ›

Other past work


A weekly email newsletter about indie magazines and publishing. 2018—2019.

Stack Magazines subscriptions ›

I built a custom API-based subscription solution based on Chargebee, Stripe and GoCardless, plus a backend with data processing and syncing with Mailchimp and Newsstand.

Offscreen Magazine e-commerce ›

I built Offscreen's bespoke e-commerce and subscription system, powered by a custom API offering payments with PayPal and Stripe, plus a powerful backend system.


I designed and built a weekly magazine deal site for Stack, with Stripe payments and a custom backend including Mailchimp and Newsstand integrations.

Magpile Awards

I ran Magpile's annual awards program for indepedent magazines between 2012 and 2014. Nominations were made by Magpile users, with award shortlists judged by industry professionals and experts.


A complete website builder platform specifically for magazines. 2013—2014.


A location-based social football commentary web app giving fans the chance to send updates from games, using the Twitter and Gowalla APIs.


Product Journey (podcast): Making Multiple Small Bets with Dan Rowden

James McKinven: Building a portfolio of products earning +$5k p/m

IndieBites (podcast): Making over $5k/month from a portfolio of side projects - Dan Rowden, ilo

Forward Thinking Founders (podcast): 355 - Dan Rowden (Ilo) On Building Better Twitter Analytics

The Magazine Blueprint (book)

Ethos magazine, issue 3

Magculture: At work with: Dan Rowden, Subsail

Musotrees, issue 3

Stack Magazines: Behind the scenes: Mag Heroes podcast

Offscreen, issue 9

InPublishing: A Golden Age of Print

Stack Magazines: Magpile opens for business

Stack Magazines: The man behind Magpile